Sihlsana‘s wide range of services, from apartments for the elderly to a care centre and residential care and dementia groups, covers various stages and situations in the lives of the residents.

However, it is a challenge to clearly differentiate between the individual offers. Therefore, Life Science Communication was asked to develop measures to sharpen the product profile. These ensure that clear differentiation and consistent offer marketing are implemented. In addition, great importance is attached to active image building in order to appear as a credible provider and attractive employer.

The measures and activities proposed by the agency are implemented step by step and include print products such as documentation folders and newsletters, online marketing measures, events, traditional media relations and employer branding.