The Mavena consultation weeks will take place for the first time in over 90 pharmacies and drugstores from 1 to 13 October 2018. Pharmacists and pharmaceutical assistants provide competent advice to people with neurodermatitis and psoriasis on their skin issues and help them find suitable Mavena products. For customer binding a Mavena loyalty card was introduced, with which each sixth product can be obtained free of charge.
Life Science Communication is pleased to support Mavena with the implementation of this project. In order to make as many people as possible aware of the activity, various online channels were used whose reach was increased with digital marketing measures.
To ensure that the digital channels can be updated after the consultation weeks, a competition was launched to reward the most original shop window decorations in pharmacies and drugstores.