Marianne Guarisco uses for the communications with the customers of her Cosmetic Institute «Beauty – What else?» a periodical newsletter to existing and potential customers. Recipients stay up to date on developments in the competence areas of cosmetics, permanent make-up and glam lashes and receive exclusive information on current promotions. A further customer acquisition measure is the publication of advertorials in the local newspaper Neuer Anzeiger. The last article contained valuable advices on biological peelings and presented the EasyPeel treatment of the Brigitte Kettner method.
Life Science Communication is responsible for the branding, media relations and commuication of the beauty salon.