With a relaunch of its website and a comprehensive digital strategy, Mavena International AG strengthens its position as a partner for people with inflammatory skin diseases. Life Science Communication supports Mavena from strategy development to content management and implementation.
The new website has a clear design and a strong focus on visual language. It picks up the visitors directly in their everyday life and at their needs. User-friendly navigation brings the user directly to the relevant content. Thanks to target-group-specific landing pages, the site is optimized for social media activities and online marketing.
Mavena Community offers continuous added value for those affected
The Mavena Community, with its blog, multimedia elements and field reports, offers patients and their relatives a constant added value with news, interesting facts, tips and tricks on the subject of skin diseases. Regular quizzes and surveys support interaction with the target audience. With the help of a newly developed product finder, the user finds the suitable product for the therapy or daily accompanying treatment of his skin problems.
Integration of social media and online marketing
Thanks to the relaunch, the website now serves optimally as a content hub for all digital measures. The regular new content from the Mavena community is distributed via social media channels such as Facebook, Youtube, Xing and LinkedIn. Online marketing with advertorials and banners on third-party websites, Search Engine Advertisement, TrueView and Facebook ads promote the content of the site, increase traffic and strengthen the community of social media channels.
Mavena International AG is a Swiss medical product company with subsidiaries in Germany and Italy. Mavena manufactures natural-based medical products for the treatment of inflammatory skin diseases such as psoriasis and neurodermatitis. Life Science Communication has been supporting Mavena since 2016 in the areas of communication, PR and marketing online and offline.