Endurance and perseverance are top priorities in both the triathlon and Alzheimer’s research. The scientist Pierre De Rossi, whose research work at the University of Zurich is supported by the Synapsis Foundation, will take part in the Uster Triathlon in July. With this commitment, the young researcher not only wants to draw attention to the problem of dementia, but also to call for donations for Alzheimer’s research. Life Science Communication has been assisting the foundation for years in the design of print media as well as in content and social media management.