With the decrease in the number of cases and the relaxation of the protective measures, it is also worthwhile to take a look at communications during COVID-19 and its perception. In general, science communication in Switzerland has a very high credibility compared to other countries (Science Barometer 2019).
Around 70% of the Swiss generally find it important to be informed about science and research. A large proportion of those surveyed in 2019 are more or less satisfied with science reporting. This means that science communication has clear potential for optimization.
Recent surveys conducted by the market research institute gfs during the COVID-19 pandemic showed that trust in science increased significantly in such a crisis situation. 80% of respondents tend to trust science or trust it completely, whereas only 56% did so in the 2019 Science Barometer. During the COVID-19 pandemic, most Swiss people informed themselves via TV, radio and the traditional media. The social media were less trusted. About half of the respondents in an SRG public broadcasting study felt well or sufficiently informed. However, as many as 25% felt that the media tended to panic and exaggerate by continuously covering the topic.
Trustworthy, consistent science communication therefore pays off and has the potential to be even better perceived in the future.
